I’m Max, Founder of Brave & Bearded

This is the story of how I became Brave.

You know that feeling you get when somebody says you can’t do something? Yeah, exactly… that one!

That’s how I felt when my boss told me I had to cut off my beard if I wanted to come in to work the next day. So, I went ‘Dude, that’s never gonna happen.’ Two weeks later, I was told I was fired.

That was July 2014.



The same week, I created an Instagram account called Brave & Bearded to share some pics of cool guys with some kick-ass beards. I needed that outlet to unleash my personality. And, OK, to vent a bit of frustration, too!

After a few weeks, the account started getting a lot of traction – it went from 10 to 2,000 followers in no time--, and people started tagging #BraveandBearded and resharing our stuff. Guys from all over the world were following us!

We Now have over

162K followers and counting

By October, with the help of some of my friends, I started making T-shirts with the Brave & Bearded logo we created, and selling them. I just knew there were a lot of guys like us out there who wanted to show they were bearded. And brave!

Because my beard was getting really long by then, I was looking for beard grooming products at local drugstores. There was nothing. I googled to find out how guys were dealing with longer beards, dry skin, ingrown hairs. And the itchiness! Honestly, my beard was also looking a bit unkept.

With what I learnt, I was starting to teach myself the fundamentals of what makes a great beard: daily grooming with a rich beard oil to condition, soften and nourish the beard, followed by a good combing to smooth the hair and help disperse the oil evenly, throughout the beard.

Then, boom! The idea for a new beard grooming brand came to me.


"I don’t think anybody is born brave. You become brave with all the stuff life throws at you."

I was on fire and nothing was going to stop me from accomplishing my dream of creating my company and helping all my bearded brothers be Brave!

I don’t think anybody is born brave. You become brave with all the stuff life throws at you. After every disappointment. Every defeat. Every letdown. And every win!

You know what they say, right? “If it doesn’t kill you, it will make you stronger.” That’s the Brave vision. The Brave motto. It’s what makes you grow.

Brave and Bearded is not only an awesome line of grooming products, it’s the philosophy that I live by every single day. And that’s what the company I’ve built one product at a time stands for.

Be brave. Be you!

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